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 Subaru Brand Takes Home Top Honours in Kelley Blue Book's Kbb.Com Brand Image Awards for Second Year in a Row

Apr 13, 2017 [Awards]
Model / Others Namre of the Award / Event Awarded / Recognized
(Class / Category)
Subaru Brand Image Awards Best Overall Brand
Most Trusted Brand
Best Performance Brand
Source: Kelley Blue Book
Automaker Recognised as Best Overall Brand, Most Trusted Brand and Best Performance Brand

Cherry Hill, N.J. - Kelley Blue Book, the leading vehicle valuation and information source, today announced that Subaru of America, Inc. has once again won in three major categories of the 2017 Brand Image Awards, including Best Overall Brand, Most Trusted Brand and Best Performance Brand. This marks the second consecutive year Subaru has been awarded all three top honours; the second straight year Subaru has won Best Overall Brand and the third consecutive win for Most Trusted Brand and Best Performance Brand.

"It is an honour to receive this recognition for the second year in a row," said Thomas J. Doll, president and chief operating officer, Subaru of America, Inc. "Safety, reliability and longevity are all hallmarks of the Subaru brand, so to be acknowledged by Kelley Blue Book with repeat awards in three brand categories proves to us that we are doing something right."

The Kelley Blue Book Brand Image Awards recognise automakers' impressive achievements in creating and maintaining brand attributes that capture the attention of the new-vehicle buying public and winners are chosen based on new car buyer perception data.

The 2017 Kelley Blue Book Brand Image Awards are based on consumer automotive perception data from Kelley Blue Book Strategic Insights' Brand Watch™ study. Brand Watch is an online brand and model perception tracking study tapping into 12,000+ in-market new-vehicle shoppers annually on Kelley Blue Book's The highly comprehensive study offers insight into how shoppers perceive important factors driving their purchase decisions, and captures brand/model familiarity and loyalty among new-car shoppers.

Kelley Blue Book's Best Resale Value Awards are in their 15th year and are based on projections from the Kelley Blue Book Official Residual Value Guide. Kelley Blue Book Residual Values are established by experienced automotive analysts that review statistical models built upon millions of transactions. Vehicles that earn the highest five-year residual values, expressed as a percentage of their original Manufacturer's Suggested Retail Price (MSRP), are selected for these prestigious awards. Low-volume vehicles and vehicles with an MSRP of more than $60,000 are excluded from award consideration, except in the electric, luxury, sports car, and high-performance categories.

For more information about the 2017 Kelley Blue Book Brand Image Awards, please visit